Featured Work
Personal Projects
About and Contact
Kind Words
Featured Work
Personal Projects
About & Contact
Kind Words

Hi, I'm Karina.

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Web designer specializing in research and interaction design for retail and consumer products.

Based in

Chicago, IL.

Mexico City, Mexico.

Berkeley, CA.

Featured Work

Hotel search & book

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The UX-led strategy behind a hotel giant's search page redesign

Generative research
Evaluative research
Hospitality
Adobe experience manager
interaction design
A collage of two mobile phones showing a hotel website, plus a young man on his phone.

Deloitte Digital

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Creating a new web presence for a collection of studios spanning the globe

Generative Research
Interaction Design
Concepting
Responsive Web

Modernizing digital front desk operations, globally

Evaluative research
Hospitality
responsive web

A hotel giant's staff were using three 20+ year old systems for the most routine of tasks.

Case study coming soon
An iPad showing a command line interface for a hotel reservation system

Ethical tourism on Mt. Kilimanjaro

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Evaluative Research
Wordpress
Responsive Web

Product-market fit for water purification products

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ethnographic Research
evaluative Research

48 hr COVID-19 design challenge

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Generative research
concepting

Designing a marketing tool for teachers

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Generative research
concepting

Personal Projects

Sus Obras

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Artificial intelligence
Html & CSS
Webflow
Responsive Web

Using AI to imitate the style of famous female artists.

A mockup of the print files for a wedding invitation.

Wedding Materials & Invitation Suite

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Print
Adobe illustrator
Procreate
Visual Design

Designing the illustrations, signage, programs, and invitation suite for my wedding.

A mockup of two mobile phones showing the website. The screen shows architectural drawings and a header that says Schedule.

Designing wedding website

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Visual design
Responsive Web

Also check out the very fun typography critique video and Talk Paper Scissors podcast episode from Pimp My Type.

A mockup on tablet of the Radical Coffee Roasters website.

Radical Coffee Roasters

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Webflow
Concept
Visual Design
Brand identity
Responsive Web

Read about my thought process.

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Favorite links mini-site

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Framer
Concept
Responsive Web

A fun project which won DesignerTom's Framer competition.

A mockup on mobile of 8 screens of a timetravel app.

Timewarp

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Concept
Interaction Design

A good (video) explanation of my design process.

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Past portfolios

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HTML & CSS
Visual Design
Responsive Web

V1, V2, onwards.

About

I entered the design world in 2019 after realizing a career in international development wasn't for me. In college, I studied Political Science and spent the first few years of my working life focused on effective altruism and foreign direct investment. I realized what I loved most about development work was learning from end users, and I realized I was good at it. I began to see the parallels with user research in the product design world.

In the time since, I've come to identify with much more than the research side of design. Moving into this field tapped into artistic and creative interests I've had (and kind of pushed aside) all my life, and I'm thrilled to be building on those through my work.

I try to take in a varied diet for inspiration. Here's some of what I've been loving lately, and here are some dream projects I'd love to fit in my career.

You can find me on LinkedIn, X, and Dribbble.

BTW, you pronounce my last name like "meadow".

Email me

Kind Words

Influence

What Karina did in the short working time we had was insane. Outstanding work.

– Studio Lead Product Designer, Deloitte Digital

Karina is the most well-rounded and talented Sr. UX designer I have worked with (ever)! I can always trust her to deliver high quality work and she always has a calm and collected demeanor when doing so.

– Studio Senior Lead, Deloitte Digital

Karina was invaluable. Without her, we would not have been able to accomplish as much as we did, from wireframing and design to the development that hinged on that work. I really appreciated her consideration of the actual design process.

– Senior Application Architect, Humana

She always brings organized thoughts and insightful ideas to problems/challenges while taking an active role in leading the project and team. A great partner in creating a wonderful and useful website. Karina brought thoughtfulness, insight, and professionalism to a very important and strategically-complicated project. It was a pleasure to work with her.

– Associate Director of Product Design, Deloitte Digital

The work has just been phenomenal, end-to-end.

– Experience Design Director, Marriott International

Whenever we were stuck in a loop or received conflicting feedback, Karina was able to get us on track. When she was leading, I found her easy to talk to and she was always receptive.

– UI Designer, Deloitte Digital

Research

We were only able to accomplish as much as we did because of Karina's diligence and attention to detail toward UX research.

– Creative Director, Deloitte Digital

Karina's love of design and research were a huge asset.

– Experience Design Senior Director, Marriott International

I'm always blown away at how she's able to synthesize so much information from research. Rockstar.

– Product Activation Director,  Marriott International

Extraordinary work. The amount of depth Karina reached in her research was splendid, and everyone on the team who she shared it with was blown away.

– Senior Consultant & Project Lead, Deloitte

Design Approach

Karina is great at being adaptable in changing landscapes as projects evolve or pivot. She's thoughtful in her approach to communicating with team members, is reliable, and has a comprehensive approach to her craft.

– Group Design Director, Deloitte Digital

Karina has steadfast and fluent knowledge in design hard skills that gave stakeholders confidence that their vision was being addressed professionally.

– Senior Manager, Deloitte

Karina is very detail-oriented, an absolute pleasure to work with. Extremely bright and has the ability to bridge between business requirements and design requirements while keeping user experience top of mind.

– SEO Product Manager, Deloitte Digital

I really appreciate Karina's holistic and sensitive approach toward design. She communicates well and always shares out valuable insights to the team.

– Design Consultant, Deloitte Digital

Karina is great at being adaptable in changing landscapes as projects evolve or pivot. She's thoughtful in her approach to communicating with team members, is reliable, and has a comprehensive approach to her craft.

– Group Design Director, Deloitte Digital

Karina has steadfast and fluent knowledge in design hard skills that gave stakeholders confidence that their vision was being addressed professionally.

– Senior Manager, Deloitte

Karina is very detail-oriented, an absolute pleasure to work with. Extremely bright and has the ability to bridge between business requirements and design requirements while keeping user experience top of mind.

– SEO Product Manager, Deloitte Digital

I really appreciate Karina's holistic and sensitive approach toward design. She communicates well and always shares out valuable insights to the team.

– Design Consultant, Deloitte Digital

Karina has such a positive vibe and is quick and responsive too.

– Manager, Deloitte

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